OLED technology, many enterprises and experts were once hailed as the representative of the next generation of flat-panel display technology, it benefited from Samsung, Sony and other's efforts, the small-screen OLED display market performance eye-catching. Currently, OLED displays market share increased year by year, is expected in 2015 to more than 5 billion U.S. dollars.
But this time, OLED's voice a bit weak, especially the recently Sony announced in Japan to stop producing and selling 11-inch OLED TV, but also a lot of the opposition to seize the opportunity to fight back. Judging from the current situation, including Sony, Samsung, LG supporters of these OLED technology, have not found an effective way to reduce costs.
The bigger question is, LCD (liquid crystal) internal technology upgrades are underway. Nowadays the most popular of the LED (light-emitting diode) on a great LCD TV to replace the traditional CCFL (cold cathode fluorescent tube) LCD TV trend. Especially since this time, LED industry chain in all aspects of doing cost-cutting efforts, and has made good progress. It should be said, LED industry development models are fairly successful. Once the success of LED squeeze OLED market is bound to space or delay the popularity of OLED products.
Therefore, OLED industry, upstream and downstream enterprises should put more energy into the issue in the pursuit of low-cost, because only the high cost to resolve this problem, you can rapidly industrializing technology is the best technology, or will step PDP (plasma) footsteps , although the lack of technology, good technology, but market forces eventually withdraw from the market risk will increase accordingly.
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